The Milt Olin Foundation’s mission is to eliminate distracted driving related fatalities and injuries. Through education, community awareness, collaboration and advocacy we are part of the solution to eradicate the distracted driving epidemic.
Our primary brand message is the #StopWrex movement. Wrex is a simple-minded dinosaur that is addicted to his phone. He serves as an example of what type of driver not to be on the road. Forest fires have their own mascot, Smokey the Bear. Our goal is for Wrex to be a universal symbol against distracted driving.
Wrex invites drivers to take the #HandsOff Pledge (online and via our app) and to act responsibly by being #HandsOff their mobile devices while driving.
Create a world where everyone drives with #HandsOff their mobile devices in an effort to eliminate distracted driving-related fatalities and serious injuries.